Gerry Leonidas (*1968) is a Associate Professor in Typography at the University of Reading, UK. He teaches, supervises, and lectures on typography, typeface design, and typographic education. He writes on typeface design, and is often asked to evaluate bodies of work. The rest of his time is taken with enterprise and knowledge transfer projects. Gerry’s research interests cover the practice of typeface design as a response to wider contexts, and a range of issues surrounding Greek typeface design. He is the Programme Director of the MA Typeface Design course, a global reference for research-based teaching in a practical discipline. Based on this, he developed a summer course on typeface design, now in its fifth year. He is currently taking through the final stages of certification a new MA programme on research in typeface design.