GRANSHAN & tgm
Business Questions for GRANSHAN 2013 – Part I
Please briefly define GRANSHAN and its origin of founding.
From a regional competition to an international conference.
The Armenian Ministry of Culture together with the Typographic Society Munich (tgm – Typographische Gesellschaft München) runs a yearly competition on the topic of Non-Latin Typefaces. In this context a conference was born that took place in Yerevan last year and that is planned in Bangkok this year (July 24th to 27th). In the contextual orientation under the banner »GRANSHAN – Design & Identity« the Conference will face economical, social, cultural and design aspects of Non-Latin Typefaces.
What are tgm’s roles in the Non-Latin typeface design industry and GRANSHAN?
Generally: The tgm’s mission is to provide a platform for promoting interdisciplinary thought and action: exchanging ideas of content & form, image & text, tradition & innovation, of design & technology.
In connection with Non-Latin Typefaces that means raising awareness for the interdependent relation of script and identity among an academic audience as well as an audience spanning professionals and laymen alike. We thus direct the focus on a part of day-to-day life, which all too often is ignored, and open it up to a wide range of interested parties, academic fields, and industries.
What is the main purpose of founding GRANSHAN?
GRANSHAN Conference and Festival is a collaborative project. Local and global partners act together to create an international platform for design and typography featuring unique content around original topics.
• GRANSHAN wants to make typography accessible.
• GRANSHAN wants to keep the variety of written languages alive and foster cultural exchange.
• The tension arising from the interplay of diversity, localism, and globalisation will be at the heart of GRANSHAN.
• GRANSHAN wants to sensitize for the importance of understanding cultural specificity, especially its local varieties, when reading different sets of cultural characters. They are after all the basis of successful communication.